Digital Marketing specialist

Solunala is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best-qualified people in every job. Solunala prohibits unlawful discrimination based on race, color, religious or religious creed, sex, sexual orientation, gender, age, or any other consideration made unlawful by applicable federal, state, or local laws. 

Our decision to employ a candidate is based solely on the candidate's abilities to perform the job. We never employ a candidate based on whom they know in our company.

For that reason, we are inviting all qualified candidates to apply for our positions.

LOCATION

Tanzania

EMPLOYMENY TYPE

Contract

What You’ll Do

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

  • Designs, builds, and maintains our social media presence.

  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

  • Identifies trends and insights and optimizes spend and performance based on the insights.

  • Brainstorms new and creative growth strategies through digital marketing.

  • Plans, executes, and measures experiments and conversion tests.

  • Collaborates with internal teams to create landing pages and optimize user experience.

  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

  • Identifies critical conversion points and drop off points and optimizes user funnels.

  • Collaborates with agencies and other vendor partners.

  • Evaluates emerging technologies.

  • Provides thought leadership and perspective for adoption where appropriate.

  • Any other tasks given by Senior Consultants

Who You are

  • Creating and maintaining client relationships

  • Self-motivated yet customer-focused

  • Proficient in marketing research and statistical analysis

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

  • Pro-active

  • Presentation knowledge and experience

  • Bachelor’s degree in marketing or a related field

  • Proven working experience in digital marketing, particularly within the industry

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Experience in optimizing landing pages and user funnels

  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

  • Working knowledge of ad serving tools

  • Experience in setting up and optimizing PPC campaigns on all major search engines

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Working knowledge of website builders mainly wix and shopify

  • Working knowledge of graphic designs and video making